About Us
Rue Corner was certainly no business plan. It was just
a habit.
All night scrolling Browsing collections Save looks I
was looking for things I 'd really like not just stuff that was new.
I knew really early on that I'd always wanted to make
something of my own. Not the fast fashion way, or the hype way, but something
that means something in clothing. Something that comes into it with quality,
and personality, and growth.
I am not formally trained either in either fashion or
business, what I do have though is passion, curiosity and a very clear vision -
Rue Corner should be a place where everyone, no matter their age, style or
whatever, can find something they want to be intentional with and that will
keep changing with them.
Our Values
At Rue Corner, we keep things simple:
First Service Quality You should have a good feeling
shopping with us.
Quality that makes sense. Good pieces, fair pricing, no
nonsense.
Dependably since fashions change and people change so
do all our things.
Something for everyone. Different styles, different
ages, same confidence.
Full transparency. No hidden terms, no empty promises,
just honesty.
So at the end of the day all of this stuff has some
underlying idea.
customer satisfaction, always.
The Rue Corner Aesthetic
The Rue Corner style is for the people that care about
how they look. Not to be noticed, but to feel they are who they are.
Focus on the customer and attention to trends Our
customers follow trends, but they don’t follow lines. They play with new forms,
old forms, get together fit and texture and have an eye for originality in
mind.
It 's clever, it 's deliberate and it 's subtle:
fashion that moves but never loses it 's focus.
Evolving Collections
We do not operate in mass production or permanent
reproducing stock. We work in small and evolving batches.
The assortment is constantly being updated and it is
derived from feedback from our customers, performance data and fashion as well
as from changes in the customer's style/culture.
Even if the collection grows more, you will always see
the emphasis: carefully chosen clothes tailored for all ages and with the right
fit, feel and quality.
Every item we add has a purpose, nothing is random.
Why Rue Corner Exists
But at first glance, our collection will look simple
and clean silhouettes, comfortable fits and classic designs.
Rue Corner is tailored to people who care about style
but don’t really need to reinvent themselves each season. The type of person
who keeps an eye on what’s new in fashion but will not be trapped by the latest
trends but wants to keep its head above water and enjoy the latest fashion
statements but still stays true to the principles which never go out of style.
That 's what got Rue Corner off the ground because that
's that one of me.
But I never came from a fashion degree, I did not come
from a corporate background. I started this brand because I have always thought
clothes should feel like an extension of who you are already rather than
something you put on to impress someone else.
A Note from the Founder
In 2025 Rue Corner was set up with a clear goal: to
create a trusted fashion destination in Australia and then slowly grow from
there – purposely and step by step, and always keeping people who come here in
mind.
Because I have no fashion or business background, I am
just someone who really loves clothes, and wanted to do something real,
meaningful, and affordable. So if you are reading this and - you could say in
retrospect - something about Rue Corner sounds ok, then the brand is doing
exactly what it needs to do already.
Thanks for being part of the beginning.
Ernesto (24), Founder of Rue Corner
Contact
Name of Company: Rincón Pardo
Website name: Rue Corner
Address: Ridderstraat 60, 4902 AC Oosterhout, North Brabant, The Netherlands
Email: info@ruecorner.com
Contact Form: Get in touch here
Phone: +61 361 739 310
Chamber of Commerce (KVK): 90940555
(Netherlands)
VAT Identification Number: NL004852467B83
Customer Service Hours: Monday to Friday: 9:00 AM – 5:00 PM(CET)
We aim to respond to all inquiries within 24 hours on business days.